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Sunday, August 6, 2017 10:25 AM

Working From Home, Is It For Your Business ? The Pros And The Cons


As someone that entered the tech industry in his early twenties (23 years old to be exact) and is now thirty five, I have seen a lot of changes in the opinions of companies and employees regarding remote work. At the beginning of my career, most companies were totally against the idea of employees/contractors working from home and off course employ ...

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Friday, August 4, 2017 9:54 AM

The Value of Note Taking


Notes surround us, they are everywhere. They are with us at crucial moments in different phases of our work, from research to inspiration. They come in many forms: addresses, contacts, appointments, confirmations, epiphanies, ideas, quotes, lists, transactions, and much more. They are transferred across all manner of media. They fill up scraps of ...

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Sunday, July 9, 2017 12:44 PM

Why Is Content Marketing Important For My Business ?


In 1996 Bill Gates famously said that ‘content is king’. Decades later the renowned marketer, Seth Godin quipped that ‘content marketing is the only marketing left.’. Over the years, the importance of great content for businesses has grown and grown, while traditional advertising continues to decline in effectiveness. When was the last time you pa ...

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Saturday, July 1, 2017 10:12 AM

Leveraging Instagram To Find New Customers


Small businesses around the world turn to Instagram to capture and share the moments, products, and services that matter most to their business. The community on Instagram is over 500 million strong, more than 300 million of whom use Instagram every single day. Small businesses have always been an important part of this community, using Instagram t ...

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Thursday, June 1, 2017 11:45 PM

Using Live Chat As A Marketing Tool


Using Live Chat As A Marketing Tool Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships.Live chat is often solely thought of as a customer suppor ...

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Thursday, June 1, 2017 11:39 PM

Turn Your Leads Into Customers Using Your CRM


Turn Your Leads Into Customers Using Your CRM It’s a fact: not all leads are created equal. You might be tracking them all in your customer relationship management (CRM) software (like SMALL BIZZ), but you absolutely should be treating them differently.Determining which are your best leads — in other words, those most likely to turn into customers ...

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Thursday, June 1, 2017 11:27 PM

10 Ways To Make The Most of Your Customers Data


10 Ways To Make The Most of Your Customers Data 1. Tell the Customer Story Gather stories about your customers experience. Why do they use your product or service? What value do you bring them? Gather that feedback and create simple, effective stories centered around how you bring your customers value. You’ll often find that the story of “why” ...

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Thursday, June 1, 2017 11:21 PM

Tips To Boost Your Small Business Marketing Strategy


Tips To Boost Your Small Business Marketing Strategy Ensuring your business stands out in a competitive industry requires a smart, well-thought-out marketing strategy. Whether you have a huge marketing budget or prefer to take a more DIY approach, there are a lot of ways to tailor your strategy to suit the scale and style of your business.With so ...

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Thursday, June 1, 2017 11:14 PM

Maximizing Social Media For Your Small Business


Maximizing Social Media For Your Small Business In recent years, social media has grown from a fun diversion into an effective tool to help brands instantly interact with their audience on a global scale. From offering more personalized customer service to launching new products, sites like Twitter, Instagram, and Facebook offer many opportunities ...

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Thursday, June 1, 2017 11:05 PM

The Best SEO Tools To Increase Your Business WebSite Visibility Online


The Best SEO Tools To Increase Your Business WebSite Visibility Online After building or having built a great website for your business (congratulations!) your next job is to help your customers find it. This means it's time to learn about Search Engine Optimization, or SEO. It may seem scary, but SEO is actually fairly easy to learn and it's a gr ...

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